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For years, carpet has been associated with a simple yet deeply rooted idea: a surface that traps dust, mites and allergens. This common misconception has influenced the perception of textile flooring far beyond scientific evidence, often leading to its exclusion from environments where people’s wellbeing is a priority…

When designing hotels, offices, public spaces and hospitality environments, flooring selection is about far more than aesthetics, comfort and durability. Among the requirements that directly influence the quality and compliance of a project is fire reaction performance, a key parameter in ensuring the safety of buildings and the people who use them.

In contemporary hospitality, designing a hotel means creating an experience. Spaces are no longer simply functional settings for welcoming guests, but environments capable of expressing a clear identity and creating an emotional connection with those who experience them.

In a hotel, every surface contributes to the story of the space. Light, textures and materials create a rhythm that guides movement. Flooring becomes part of this silent narrative, influencing how spaces are perceived and experienced by guests.

Materials and surfaces, long selected almost exclusively for their technical performance or visual appeal, are now part of a broader perspective.

In textile flooring, one of the most significant innovations in recent years is solution dyed technology, a manufacturing process that produces highly durable fibers with long-lasting color stability.