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In today’s retail design, space planning is an essential part of brand storytelling. Thanks to its textile nature and expressive richness, carpet is a design choice that blends materiality and atmosphere, comfort and visual language.
In the world of high-end hospitality, the difference is in the details. Textures, colours, materials — each element contributes to creating an atmosphere, shaping a visual narrative aligned with the hotel’s identity. In this story, carpet is never just flooring. It’s a design tool, a comfort ally, an aesthetic code that conveys warmth and character.
In the exhibition world, flooring is far more than a technical detail—it’s a core part of a stand’s identity. Choosing the right carpet for a booth or pavilion means making smart decisions around comfort, aesthetics, and functionality, enhancing every area with precision.
Flooring is a strategic element in shaping workspaces that are efficient, welcoming, and aligned with brand identity. Thanks to its textile nature and aesthetic versatility, carpet is an ideal solution for contemporary office environments. In addition to improving daily comfort for those using the space, it supports the creation of interiors consistent with a company’s visual language—without compromising sustainability.
In interior design, the bedroom is a space that demands materials capable of delivering comfort, quiet, and visual harmony. Carpet stands out in this setting for its ability to combine aesthetic value with technical performance.
Chroma, designed by Serena Confalonieri, is a collection of patterns composed of eight designs, grouped into four capsule collections inspired by different painting and decorative techniques.
During Milano Design Week 2025, our carpets will be part of some of the most exciting projects across the city—spanning iconic locations, installations, design apartments, ateliers, and the Salone del Mobile.
An encounter between innovation and design, where our high-tech textile flooring merges with the artistry of Zambaiti Parati’s wallcoverings.
Explore groundbreaking solutions and redefine industry standards at BAU 2025, the international trade fair for architecture, materials, and systems.
