On the occasion of the Salone del Mobile 2023, Radici presents a series of new stories for textile flooring signed by important names from the world of design and creativity: Chiara Andreatti, Arthur Arbesser and DWA Design Studio.
The brand confirms the direction taken during the previous edition of the fair: Chiara Andreatti follows the stand design, the art direction for the most design-related activities, as well as some of the new products for the second year. Andreatti’s sophisticated creativity leads Radici towards the future, proposing a refined aesthetic linked to the world of design.
For the Salone del Mobile 2023, Chiara Andreatti signs both three new design proposals for textile flooring and the layout of the Radici stand at the fair (Hall 14 – Stand E26).
For the set-up, Chiara Andreatti imagines a system of openings and passages that create an imaginary path inside the booth. The soft forms of the textile walls give the stand a slight dynamism, while maintaining at the same time an aesthetic impact thanks to the choice of using natural tones of strong intensity.
In contrast to the asymmetry of the geometric shapes that make up the system of windows and passages, new designs stand out on the booth walls, presented as museum-like works, with pure lines and regular profiles.
Alongside Chiara Andreatti’s three surfaces, Tama, Velvet and Cookies, studio DWA designs Traffic and Kink, two kaleidoscopic patterns with a disruptive expressive force. Finally, Arthur Arbesser signs Tartan Doodles and Sponge: the former distinguished by an interplay of different layers with contrasting tones and patterns, the latter by a dynamic sponged effect in black and white.
The novelties presented at the Salone del Mobile 2023 tell the story of the brand’s new direction, which opens the doors to the inspiration and aesthetic vision of creatives from different worlds, among design, architecture and fashion, creating unprecedented blends and textures.
